Our Story
Hello from Our Founders
We’re David & Fernando, co-founders of CARIUMA.
Long story short, after working together for a few years and bonding over our mutual love of boardsports (surfing, skateboarding & snowboarding) & our home country Brazil, we decided to join forces to start Cariuma.
We left our corporate jobs with a shared idea to build a company that would better serve people and the planet. We knew the industry-standard “cool-classic” sneakers were really uncomfortable and that the big corporations weren’t socially responsible and didn’t really care about sustainability in an active way.
We also felt we had a duty to take a stance against the wasteful practices inherent in fast fashion. It was vital for us to reinvent the sneaker game.
That’s why our sneakers are good-looking, crazy comfy and consciously made. We knew we wanted to make future classics with an increased lifespan that evolve with you and your sense of style.
We hope you love our sneakers as much as we love making them for you.
Obrigado,
David and Fernando
Our Approach
Sustainability
We empower sustainable choices.
By embracing personal style over status-quo trends, we empower conscious consumers to buy quality over quantity (the only true answer to sustainability). That’s why we source our materials responsibly and design timeless silhouettes. We also maintain ethical factories and employ a strict code of conduct in our day-to-day operations. And we believe in giving back to our conscious community and fellow eco-friendly organizations.
Design
We believe style, comfort & sustainability should be synonymous.
At CARIUMA, we practice a constant evolution mindset. Good things take time. (Fast fashion isn’t sustainable.) Each sneaker style is designed to be high quality and low impact. We are always improving our products and practices with the earth and YOU in mind.
Transparency
We keep an open dialogue.
We welcome conversation and stay accessible to our extended sneaker family. We keep it honest. When you ask, we listen & respond in kind. (Most of our next-generation design choices were influenced by consistent feedback we received from YOU.) We know the only way we can radically improve our brand is to serve the needs of our community, teammates & partners.